The first and unique MBA in Sfax

The International School of Business Sfax held an informative session about the Masterof Business Administration on Friday, 26th of October 2018 starting 3:30 PM in Golden TulipSfax.

The session was commenced with a word from the ISB Director, Dr. Alaa Guidara, where he welcomed the audience and provided them a brief summary on the agenda of the session. The audience consisted a combination of professionals and license graduates.

Our first guest speaker, Dr. Anh Daho, communicated with the audience through Skype on the topics of Digital Marketing and Big Data. Dr. Daho is a lecturer at the University of Toronto. She holds an MBA degree and persued her PhD at Carleton University.

The next guest speaker on Skype was Mrs. Holly Magnani who spoke about “The Power of Digital Storytelling”. Holly is a Director of Marketing and Communications at Concordia College New York. She is an award-winning marketer passionate about everything digital and thrives on brand innovation.

The session flowed with Ms. Donia Ghorbel, ISB MBA Alumni and Community Manager at VAKAY Eyewear. Donia shared her experience and success story on how her MBA degree helped her get promoted at VAKAY from a regular intern to a community anager. She highlighted the significance of the degree and how the help and knowledge of ISB professors got her to where she is today.

Dr. Alaa Guidara concluded the session with a presentation about ISB and its MBA program. Questions were taken from the audience and were answered clearly by Dr. Guidara and the IIT Academic Director, Dr. Chafik Abid. The audience were later invited for a reception of refreshments and discussed their vast interest into joining the program, which will begin on the week of November 5, 2018.